<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-33326088</id><updated>2011-06-08T08:22:10.091+02:00</updated><title type='text'>Search Engine Optimization and website design South Africa</title><subtitle type='html'>Search Engine Optimization tips (SEO) by SEO experts - also website design and hosting. South African website designers.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>dundels</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>15</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-33326088.post-3632409422832637653</id><published>2008-10-27T15:26:00.003+02:00</published><updated>2008-10-28T15:52:29.542+02:00</updated><title type='text'>How to make a link from your blog posting on blogger.com to your website:</title><content type='html'>&lt;div&gt;&lt;div&gt;&lt;div&gt;&lt;p&gt;When doing a blog posting, select the word or part of a sentence in your blog you want to make the link – what I normally do is make the link to my website homepage, or a specific page in my website, or the website I want to link to in my specific case, at the end of each posting – please see &lt;a href="http://www.travel-southafrica.blogspot.com/"&gt;http://www.travel-southafrica.blogspot.com/&lt;/a&gt; . So, select the part you want to make the link, as below:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;img id="BLOGGER_PHOTO_ID_5262200685621382370" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 297px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_NWmDCJLdxdc/SQcXpKtHjOI/AAAAAAAAAk4/0FQofMNuae4/s320/Image8.jpg" border="0" /&gt; &lt;p&gt;Once selected (highlighted), click on the icon I have indicated in the screenshot above with a rather jittery red arrow. This screen opens:&lt;/p&gt;&lt;/div&gt;&lt;div&gt;&lt;img id="BLOGGER_PHOTO_ID_5262199567137854450" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 94px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_NWmDCJLdxdc/SQcWoEB3U_I/AAAAAAAAAkY/SjX2HTlTqyk/s320/Image9.jpg" border="0" /&gt;&lt;/div&gt;&lt;div&gt; &lt;/div&gt;&lt;div&gt;You want to make the link to a website – your own as a norm as the whole idea here is to create an inbound link to your website every time you do a posting on the blog – so TYPE must say http://, and URL must start with http:// as in the screenshot above. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;Now decide to which page in your site you want to make the link to. Let’s use our website –www.o5webdesign.com as an example.If I want to make the link to my website’s homepage, this is what I will fill in here:&lt;/div&gt;&lt;div&gt; &lt;/div&gt;&lt;img id="BLOGGER_PHOTO_ID_5262199571349550546" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 94px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_NWmDCJLdxdc/SQcWoTuAtdI/AAAAAAAAAkg/t6-676oGR6g/s320/Image11.jpg" border="0" /&gt; &lt;p&gt;That link will take the person who clicks on it once I am finished, to the homepage. Sometimes I want to make links to inner pages of my website – maybe the blog posting is applicable to the content on one of my inner pages. So I will decide which page – then the easiest is to copy &amp;amp; paste the URL of that specific page to use here to make the link:&lt;/p&gt;&lt;p&gt;&lt;img id="BLOGGER_PHOTO_ID_5262199570575206178" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 189px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_NWmDCJLdxdc/SQcWoQ1ZJyI/AAAAAAAAAko/tBaXIuX1wdY/s320/Image13.jpg" border="0" /&gt;&lt;br /&gt;See where I circled it in red? Select (highlight) that and copy it.  Then paste it in on the blog:&lt;/p&gt;&lt;br /&gt;&lt;img id="BLOGGER_PHOTO_ID_5262199575695853826" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 94px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_NWmDCJLdxdc/SQcWoj6QCQI/AAAAAAAAAkw/oA34FZO-JcU/s320/Image14.jpg" border="0" /&gt;&lt;/div&gt;&lt;div&gt;&lt;p&gt;NOTE – see how it displays here – ONLY ONE &lt;strong&gt;http:// -&lt;/strong&gt; followed IMMEDIATELY by &lt;a href="http://www.yourownsite.co.za/"&gt;www.yourownsite.co.za/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Now click OK.&lt;/p&gt;&lt;p&gt;Now click PUBLISH POST&lt;/p&gt;&lt;p&gt;That is it – view your blog and click on the link to check that it works correct – all done. Now do this every time you do a posting, and in doing so you create a valuable inbound link to your site every time.&lt;/p&gt;&lt;p&gt;Have fun!&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-3632409422832637653?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.o5webdesign.com/Links.html' title='How to make a link from your blog posting on blogger.com to your website:'/><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/3632409422832637653/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=3632409422832637653' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3632409422832637653'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3632409422832637653'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2008/10/how-to-make-link-from-your-blog-posting.html' title='How to make a link from your blog posting on blogger.com to your website:'/><author><name>dundels</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_NWmDCJLdxdc/SQcXpKtHjOI/AAAAAAAAAk4/0FQofMNuae4/s72-c/Image8.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-6701392507736875155</id><published>2008-10-14T16:04:00.001+02:00</published><updated>2008-10-21T20:51:56.690+02:00</updated><title type='text'>Making Money With A Blog</title><content type='html'>&lt;div class="uawbyline" style="FONT-STYLE: italic"&gt;By Steven J. Talrechi&lt;/div&gt;&lt;br /&gt;&lt;div class="uawarticle"&gt;You are already well aware that blogging is a great way to make your voice heard - but did you know that you could also make some money through blogging? Blogs are huge nowadays; they are growing faster than any other aspect of the media and investors and advertisers have begun to notice. You may not have ever thought about making money from your blog before, but if you want to start, now is the time to get into it. There's many a blog out there which are making money for their owners; and there's no reason your blogs couldn't be one of them.&lt;br /&gt;&lt;br /&gt;One way to make money from your blog is to sell ad space on the page. A lot of blogs get into arrangements with pay per click advertising companies who place ads on the sidebar or across the top if the page. These ads do not interfere with your content and will hopefully advertise products which will appeal to your readers. The advertiser will pay you a small fee each times these ads are clicked in exchange for your hosting the ads.&lt;br /&gt;&lt;br /&gt;Another way to make money is to rely on the generosity of your readers. Many blogs leave up requests for donations along the bottom of the page or along the side. Essentially, you may consider this a tip jar, where your readers can throw a few dollars your way if something you wrote especially benefited them. While you should not expect much money this way, some readers do appreciate a way to show their appreciation&lt;br /&gt;&lt;br /&gt;When you want to make money from your blog, one way in which you can do so is that you can use it to draw attention to the services and goods that you offer. If, for instance, you sell pet supplies, you will find that devoting an entry to specific products or service that you provide can go a long way towards getting you the attention that you need. When you are looking to make sure that people come to your main website, be sure to put plenty of mention regarding it on your blog. On your blog, you can offer special insights into the product themselves, and you can even make special offers for your blog readers. This will have the effect of drawing more people to your blog as well as directing them to what you are selling.&lt;br /&gt;&lt;br /&gt;You can also make money from blogging if you join up with a blog network. In these networks, you'll write for a specific purpose and get paid for the traffic you pull in or by the entry you write. These networks ensure that you'll reach an audience and get paid for your blogging efforts; however, you will have less latitude about how you blog and what you blog about.&lt;br /&gt;&lt;br /&gt;When you want to make money blogging, remember that there are plenty of ways to do it. Find the method that most appeals to you and make sure that you think about what you can do in order to make the most out of it!&lt;/div&gt;&lt;div class="uawresource"&gt;&lt;div class="uawabout" style="FONT-STYLE: italic"&gt;&lt;br /&gt;About the Author:&lt;br /&gt;&lt;/div&gt;&lt;div class="uawlinks"&gt;Steven J. Talrechi has been a successful internet marketer for 8 years. &lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-6701392507736875155?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/6701392507736875155/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=6701392507736875155' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/6701392507736875155'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/6701392507736875155'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2008/10/making-money-with-blog.html' title='Making Money With A Blog'/><author><name>dundels</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-3709817363828666938</id><published>2007-09-20T15:00:00.000+02:00</published><updated>2007-09-20T15:26:38.479+02:00</updated><title type='text'>SEO - is it really necessary?</title><content type='html'>Interesting question! As you talk to people, and especially webmasters, you will hear differing opinions. Mostly though, the people who are of the opinion that SEO is not necessary, have little or no knowledge of Search Engine Optimisation and the search engines in general.&lt;br /&gt;&lt;br /&gt;You know, those webmasters who maintain that it is the look and feel of a website that is the most important factor. Hmmm. Wonder how they think internet users are supposed to get to your website in the first place? It is true that one needs to find a happy medium between what site visitors want and what search engines want, but firstly they need to get to your site!&lt;br /&gt;&lt;br /&gt;The real scary part is that there are still so many web designers out there who really ought to know better. Instead, they are focused only on making money out of clients who more often than not, do not know better themselves and are reliant on their webmasters to give them the best possible option for their online businesses!&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;SEO is now more important than ever.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;What is SEO?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" (also "organic" or "algorithmic") search results - according to Wikipedia.&lt;br /&gt;&lt;br /&gt;By this definition alone, it seems clear already that good and proper SEO is a definite requirement for any website - if it wishes to be successful. The online competition today is fiercer than ever before and getting more so by the day. More and more players are entering the field, and all of them are after that elusive pot of gold they have heard about - internet commerce.&lt;br /&gt;&lt;br /&gt;Bottom line - if you want to keep ahead of the competition and secure every possible advantage for your website, one of the most important factors you need is to have it properly optimised. And preferably by someone who really knows what SEO entails.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;What is the bottom line?&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;The bottom line for any person or entity who call themselves SEO Experts remain the fact that you can only be so named if you keep up with the ever changing world of SEO, as these techniques have evolved considerably over the past decade, although the fundamentals remain the same. SEO changes so rapidly nowadays that you simply cannot refer to yourself as someone who has knowledge of SEO, let alone an expert, if you do not spend huge chunks of your time keeping up to date.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;The fundamentals of SEO&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;a.    Correctness of metatags&lt;br /&gt;b.    Careful research to determine keywords that are as descriptive as possible of your business and area of business - over the past years Google has started showing differing results to it's users depending on their locality.&lt;br /&gt;c.    Proper on-page SEO - correct use of keywords in headers and in the text. Also, text on the website and more specifically the homepage plays a crucial role as search engines become more focused on site content and it's relevancy to any search being done.&lt;br /&gt;d.    Blog optimisation - Over the past few years blogs have become a virtual requirement for any business that needs to build online credibility and free incoming links.&lt;br /&gt;e.    Backlinks, or Inbound links to your website - this part is crucial. Every link to your website is seen by the search engines as a "nod of approval" - you can never have enough. This is achieved in 3 ways as part of the overall SEO strategy of your website:&lt;br /&gt;    i.    Submission of website to online directories from where backlinks are created to your site.&lt;br /&gt;    ii.    Article submissions - writing and submission of articles related to your website content     (ie business) in order to create yet more links.&lt;br /&gt;    iii.    Social Bookmarking - the latest in the SEO world. This serves to create one way links and further enhances the website's visibility on the internet.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-3709817363828666938?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/3709817363828666938/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=3709817363828666938' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3709817363828666938'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3709817363828666938'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/09/seo-is-it-really-necessary.html' title='SEO - is it really necessary?'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-3987150770163730697</id><published>2007-09-14T08:49:00.000+02:00</published><updated>2007-09-14T08:53:27.183+02:00</updated><title type='text'>Why is business blogging good for you? Part 3/3</title><content type='html'>&lt;strong&gt;Reason # 2&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Want to increase the odds of listing faster in Google? Get a blog!&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;All the top search engines simply love sites with regular and original new content. This is exactly what a blog does, with the minimum amount of hassle and time. If you want to make content changes to your website via your webmaster, it usually takes a day or two, plus it costs you!&lt;br /&gt;&lt;br /&gt;Now, it is obviously of the utmost importance to keep your website updated at all times – nothing reflects so negative on a business as a website that still shows specials of the previous year, or contact details and/or persons that have long since left the company or does NOT show your latest products or is simply outdated in general.&lt;br /&gt;&lt;br /&gt;But on your blog you can add new content to compliment your website as regular as you like, and all it costs you is maybe 15 minutes to make a new blog entry. &lt;br /&gt;&lt;br /&gt;And that is the bottom line - &lt;strong&gt;a blog adds new content on a regular basis&lt;/strong&gt;.&lt;br /&gt;&lt;br /&gt;NOTE – do ask your SEO specialist to assist you in ensuring the blog is also properly optimized.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-3987150770163730697?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/3987150770163730697/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=3987150770163730697' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3987150770163730697'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3987150770163730697'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/09/why-is-business-blogging-good-for-you_14.html' title='Why is business blogging good for you? Part 3/3'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-1750588546834298249</id><published>2007-09-13T12:21:00.000+02:00</published><updated>2007-09-13T12:28:31.460+02:00</updated><title type='text'>Why is business blogging good for you?  Part 2/3</title><content type='html'>&lt;strong&gt;Reason # 1&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;People buy from people - Blogs add personality to your business&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;When you talk about impersonal marketing mediums, few compare to the internet. As a matter of interest, this is why we advise clients to include their photographs on their websites as well.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Any opportunity you can get to add some personality to your business will increase your sales!&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;Clever use of a blog to add another “voice” to your business wil help your customers get a better sense of the person or persons behind the business. Does this sound like something that will help you build stronger relationships with clients? You decide. Will that improve your sales? You decide!&lt;br /&gt;&lt;br /&gt;The most important part here is not to use fancy business “lingo” – keep it conversational and personal.&lt;br /&gt;&lt;br /&gt;Make your readers feel as if you are addressing them in person. Share personal stories and other information that may be useful about your business and/or industry. Involvement in community upliftment projects, sports sponsorships, in fact, any kind of sponsorship, etc.&lt;br /&gt;&lt;br /&gt;Make it interesting for people to read - make them WANT to read it!&lt;br /&gt;&lt;br /&gt;Keep your blog posts down to about 400 to 500 words max! Shorter is also good. Readers do not want to sit and spend hours reading your posts. They want to quickly scan it, hopefully learn something, and carry on with something else.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-1750588546834298249?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/1750588546834298249/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=1750588546834298249' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/1750588546834298249'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/1750588546834298249'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/09/why-is-business-blogging-good-for-you_13.html' title='Why is business blogging good for you?  Part 2/3'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-3410708157380654088</id><published>2007-09-11T10:27:00.000+02:00</published><updated>2007-09-11T10:39:21.805+02:00</updated><title type='text'>Why is business blogging good for you? Part 1/3</title><content type='html'>Fact. If you look around on the internet nowadays, you will notice how blogging has become a staple part of many online businesses.&lt;br /&gt;&lt;br /&gt;But there are still a lot of people - and in particular business owners - out there who are still trying to understand just why it would be to their advantage to have a blog for their business. Everybody is busy, so managing a blog will obviously take a bit of additional time. But why do you NEED a blog?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Firstly, what is a blog?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;A blog is in essence an online journal that displays a series of posts in chronological order. Important is that these posts are written in a very plain, informal tone. Almost like having a conversation. No hidden advertising messages etc.&lt;br /&gt;&lt;br /&gt;So let us say you have an accommodation establishment. Or you simpy sell some sort of gadget. Why on earth do you need a blog?!&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Here are two important reasons for you to think about:&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;Reason #1 - People prefer to buy from people - not machines!&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;Reason #2 - Blogs are a great help to get you listed in Google much faster!&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;&lt;/strong&gt;&lt;br /&gt;More on these two reasons next time.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-3410708157380654088?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/3410708157380654088/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=3410708157380654088' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3410708157380654088'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/3410708157380654088'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/09/why-is-business-blogging-good-for-you.html' title='Why is business blogging good for you? Part 1/3'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-5470631542084578052</id><published>2007-07-27T09:34:00.000+02:00</published><updated>2007-07-27T09:57:51.500+02:00</updated><title type='text'>Using your website as an advertising tool - part 6/6</title><content type='html'>&lt;strong&gt;Having a website that works - How do I do it?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;You would by now have noticed the term that I used - &lt;em&gt;fully optimized website&lt;/em&gt;. Let's take a closer look at what this means.&lt;br /&gt;&lt;br /&gt;There are two types of web site designers in South Africa. The ones that are purely &lt;em&gt;graphic designers&lt;/em&gt;, and the &lt;em&gt;Search Engine Optimisation (SEO) Specialists&lt;/em&gt;. If you know a little about how the internet works, and particularly how search engines work, you will be better armed with knowledge that will enable you to choose wisely.&lt;br /&gt;&lt;br /&gt;In SA there are only a small handfull of companies /individuals who can really call themselves SEO specialists. Most are graphic designers or simply someone with sufficient skills to allow them to do a website - ranging from pretty decent to What a Mess. Graphic designers in particular are skilled enough to make websites that are really eye catching and aeshetically pleasing.&lt;br /&gt;&lt;br /&gt;Unfortunately the level of skill as far as optimising websites is concerned ranges from knowing a little to downright dangerous! Of course there are always those who THINK they know, and as is usually the case, they can be the most dangerous to your website. Hence a very large proportion of websites are simply lost on the information superhighway. Just another website. So what!&lt;br /&gt;&lt;br /&gt;By having your website designed by someone who does not posess the skill to optimise correctly and as per the most up to date methods, the nett effect will probably be the same as keeping your lovely new full colour brochures in your drawer somewhere - only you will know about it...&lt;br /&gt;&lt;br /&gt;Who to ask then? To ensure that you get a website that works means you need to know more about how the search engines work.&lt;br /&gt;&lt;br /&gt;Example - say you enter a search term in Google or Yahoo for "wedding photographers Gauteng" - Google will return, on date, results for about 57 000 possible sites, with 10 results per page.&lt;br /&gt;&lt;br /&gt;Almost 90% of internet users will NOT look further than page 2 or MAYBE page 3 of the results pages. This means that, if your website does not appear in the first few pages of the results, it is literally a DEAD DUCK.&lt;br /&gt;&lt;br /&gt;The question is - can YOU afford to have a website like that? I should reckon not, if you are serious about your business.Your site must appear in those first few pages for your type of service or product if it wants any chance of generating additional business.&lt;br /&gt;&lt;br /&gt;In order for this to happen - we call it generically ranking in the search engines - the site needs to be properly optimized for the search engines. This is where you need the services of a specialist. Someone who knows what algoriths the search engines use when returning results for your search.&lt;br /&gt;&lt;br /&gt;These search algorithms are based on various factors such as the correct use of meta tags and keywords, the correct amount of text and relevancy to a search, the amount of relevant inbound links to your site and more, up to and including certain design factors. Bottom line - you do not necessarily need the best looking site on the internet in order to have a web site that works, as long as it is correctly optimized.&lt;br /&gt;&lt;br /&gt;So, before you decide to have your website designed by a "friend of your cousin's girlfriend" simply because it saves you the hassle of finding a website designer, rather contact the specialsits and be certain you pay for a website that works for you.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-5470631542084578052?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/5470631542084578052/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=5470631542084578052' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/5470631542084578052'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/5470631542084578052'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/07/using-your-website-as-advertising-tool_27.html' title='Using your website as an advertising tool - part 6/6'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-617709197964961845</id><published>2007-07-25T13:05:00.000+02:00</published><updated>2007-07-25T13:45:06.415+02:00</updated><title type='text'>Using your website as an advertising tool - part 5/6</title><content type='html'>&lt;strong&gt;Why organic ranking remains the best way&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Organic ranking is the method where your website "ranks" on the first pages of the results pages due to the website being properly optimised.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Fact: There are over FOUR HUNDRED MILLION searches performed via search engines on any given day! &lt;/strong&gt;It is a mind boggling amount.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Quantities of internet users by region:&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;img id="BLOGGER_PHOTO_ID_5091090562793504162" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://bp3.blogger.com/_NWmDCJLdxdc/Rqcv5KKmfaI/AAAAAAAAADA/f9OBAXqcpHM/s400/Image1.jpg" border="0" /&gt;As for South Africa , even if we cannot - yet - boast the same quantities of internet users as the rest of the first world we are certainly doing a tremendous job of catching up! We are talking enourmous potential here.&lt;/p&gt;&lt;p&gt;In South Africa alone the amount of internet users have gone up by a staggering 112,5% in the period 2000 to 2006. Yes, 112 percent! From 2,4 million to 5,1 million.&lt;/p&gt;&lt;p&gt;And this is the important part that YOU need be aware of - by far the largest amount of all these internet users are using search engines to find what they want. &lt;/p&gt;&lt;p&gt;Search engines are responsible for driving half of all the traffic on the internet. Online shoppers use the search engines to find services and products they require.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Products and services just like yours!!!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Interesting fact - Organic (also known as natural or free) search engine results get 250% MORE clicks than Paid or Sponsor ads on Google!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;When last have you done a search for your OWN products or services? Where do YOUR website rank?&lt;/p&gt;&lt;p&gt;Conclusion- if your website is NOT on the first couple of results pages listed in search results....&lt;/p&gt;&lt;p&gt;&lt;strong&gt;You are effectively delivering Tons of traffic to the websites of your competitors - 24 hours out of every single day.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Now picture this little scenarion happening over and over and over, 365 days per year. Are you having nightmares yet?&lt;/p&gt;&lt;p&gt;Let's say I am an ideal business prospect for your business. I decide it is time for me to do a bit of shopping around on the internet. So I go to Google or Yahoo or MSN and I type in the best matching word - also known as keyword - for your type of service or product. I am totally ready to buy what you have on offer, I have already made up my mind. If I like what you have and the price is right, I am a buyer! The search results come up, and...&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Your website is nowhere in sight!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Instead of your website, I find those of your competitors. Right at the top of my screen. And I proceed to do business with them.&lt;/p&gt;&lt;p&gt;Pause for a second here and listen..... Can you hear them laughing? All the way to the bank!&lt;/p&gt;&lt;p&gt;So you argue that your site is there - yes, right there on page 5! So exactly WHAT are you going on about dude!?&lt;/p&gt;&lt;p&gt;Bad news - &lt;em&gt;nobody&lt;/em&gt; looks further than those first couple of pages. Do you? Of course you don't, like almost 90% of internet users.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;If your website is ranked on page 5 it is as lost as it would be on page 105.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;I always use the example of a brochure. Let's say you have just spent thousands on having a really stunning brochure designed and then printed. And then you put it in the 3rd drawer of your table. But you desperately want me to see it! How will that happen? Well, either you must tell me to have a look in the 3rd drawer or I must find it totally by accident.&lt;/p&gt;&lt;p&gt;The same principle applies here - if browsers cannot find your website via a search engine the only way they will get to see it is to find it by accident or you need to tell them to have a look - give them a business card etc.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;If browsers cannot find your website - it is as good as dead!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Q. Why is Organic Ranking still the BEST method to having a website that works?&lt;/p&gt;&lt;p&gt;A.  It is the ONLY way to ensure that your website is TOTALLY targeted for your specific type of service and/or product.&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-617709197964961845?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/617709197964961845/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=617709197964961845' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/617709197964961845'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/617709197964961845'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/07/using-your-website-as-advertising-tool_25.html' title='Using your website as an advertising tool - part 5/6'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://bp3.blogger.com/_NWmDCJLdxdc/Rqcv5KKmfaI/AAAAAAAAADA/f9OBAXqcpHM/s72-c/Image1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-2984608880673724383</id><published>2007-07-24T16:48:00.000+02:00</published><updated>2007-07-24T17:13:29.972+02:00</updated><title type='text'>Using your website as an advertsing tool - part 4/6</title><content type='html'>&lt;strong&gt;Paid advertisement on another website&lt;/strong&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;If you are in the accommodation industry, you are in some luck here. There are some really good sites on which to advertise, which in general gives good return on interest. Generally we hear good things about sites such as wheretostay.co.za. There are also a couple of others.&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;In nutshell, you pay someone else to advertise your product on their website, pretty much like placing an advertisement in a newspaper or magazine.&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;&lt;img id="BLOGGER_PHOTO_ID_5090780066398053458" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://bp2.blogger.com/_NWmDCJLdxdc/RqYVf49LpFI/AAAAAAAAAC4/6fZ_mmrwLTQ/s400/clarens1.jpg" border="0" /&gt; &lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;Be very careful when making these choices though! Most of the time, you are convinced how worth your while it will be for you to advertise by spectacular amounts of hits or visitors to that specific website. Ads are often done as pop-ups.  Those annoying things that open up just when you open a webpage or try to close it.  Ask yourself - how often have you opened such a pop-up ad? Or do you simply close the damn thing!&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;The catch lies herein - irrespective of how many hits the site you want to advertise on gets - if it is not targeted for your type of business, product or service you are wasting your money! Site visitors may not necesseraly be looking for what you offer. They may be on the lookout for jokes, or video clips etc. And what do they get in the process? A virtual bombardement of pop-up and/or flash ads - often having NOTHING to do with what they are looking for! The result? They get annoyed and simply can't close your advertisement fast enough.&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;Website that generate a very large hit rate are often joke sites and sites where you can download video clips etc. Not to mention online cassino's and of course pornography sites. Problem is, you do not necessarily want to be linked to them, now do you. If the site is structured for your type of business - like the accommodation booking sites mentioned earlier, at least you will have the advantage that site visitors are already on the lookout for accommodation somewhere.&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;So make very certain about this fact - that the site you want to advertise on, focuses on YOUR type of business or product. Example - in the case of a small town like Machadodorp for instance, a website can easily focus on the town and immediate surrounds, and in the process boost the town as a whole. Thus it may be worth the while of any business in that town to advertise on it - or at least if the site is properly optimised and can be found in the search engines.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-2984608880673724383?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/2984608880673724383/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=2984608880673724383' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/2984608880673724383'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/2984608880673724383'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/07/using-your-website-as-advertsing-tool.html' title='Using your website as an advertsing tool - part 4/6'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://bp2.blogger.com/_NWmDCJLdxdc/RqYVf49LpFI/AAAAAAAAAC4/6fZ_mmrwLTQ/s72-c/clarens1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-2565387643134103088</id><published>2007-07-23T10:57:00.000+02:00</published><updated>2007-07-23T11:10:13.272+02:00</updated><title type='text'>Using your website as an advertising tool - part 3/6</title><content type='html'>&lt;strong&gt;Banner ads on certain smaller search engines and e-mail service providers.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Here you enter into an agreement with the specific company or service provider and pay them a certain fixed amount for a banner ad for your business.  Whilst these ads are for the most part linked to a specific keyword of your choosing, our biggest problem with this form of advertising is that browsers simply do not want to click on these banners when using a search engine or when they want to view their e-mails. Even if banner ads are very visible!&lt;br /&gt;&lt;br /&gt;Rather, they use a search engine or e-mail facility for a very specific reason, which normally  has nothing to do with viewing your banner ad. Thus the return on investment may well be very low, notwithstanding the amazing figures with regard to hits to the "parent" site or service as those hits are for another purpose than searching for your type of business. We have heard too many stories of unsatisfied customers who forked out sometimes large amounts and got nothing in return.&lt;br /&gt;&lt;br /&gt;Typically, a browser searches for a product or type of service on the specific search engine, or you go to your email facility to view your emails. As the relevant page opens - normally the "homepage" of the relevant service, you get all these banner ads that start flashing somewhere on your screen. It flashes for a couple of seconds, then changes to the next ad etc.&lt;br /&gt;&lt;br /&gt;The problem with this is that it tends to put browsers off rather than attract them, as it is irritating to have this thing pop up when you only want to view your emails.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-2565387643134103088?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/2565387643134103088/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=2565387643134103088' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/2565387643134103088'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/2565387643134103088'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/07/using-your-website-as-advertising-tool_23.html' title='Using your website as an advertising tool - part 3/6'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-883025825873739071</id><published>2007-07-20T08:44:00.000+02:00</published><updated>2007-07-20T09:38:03.741+02:00</updated><title type='text'>Using your website as an advertising tool - part 2/6</title><content type='html'>&lt;strong&gt;Paid advertisement on the Internet &lt;/strong&gt;- Pay per Click&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;img id="BLOGGER_PHOTO_ID_5089173787454806418" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://bp3.blogger.com/_NWmDCJLdxdc/RqBgmJl5GZI/AAAAAAAAACw/Zte_TkWGjns/s400/paid+ad+1.jpg" border="0" /&gt;&lt;br /&gt;Generally, even though Google's ways are for the most part dark and mysterious to the rest of us, the person who offers the most money for every time someone clicks on his site ends up in the blue bar at the top and those with punier advertising budgets in the smaller column on the right hand side of the results pages.&lt;br /&gt;&lt;br /&gt;How does it work?&lt;br /&gt;&lt;br /&gt;You enter into an agreement with Google in which you basically stipulate a certain amount per click, ie every time someone clicks on your link from the results page(s). Starting from 10c US per click and increasing as the competition for the keywords you want to compete against gets more popular. In certain areas the competition is so fierce that you may expect to start your bid at $2 per click! See how fast that leaves you out of pocket!&lt;br /&gt;&lt;br /&gt;By way of illustration, you bid 50 cents per click and a ceiling of $10 per day. A monthly expenditure thus of $300.&lt;br /&gt;&lt;br /&gt;Every time a browser clicks on your link to go and view your website 10 cents is deducted from your daily amount. If it reaches $10 by midday, your link is removed and will reappear the next day.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-883025825873739071?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/883025825873739071/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=883025825873739071' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/883025825873739071'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/883025825873739071'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/07/using-your-website-as-advertising-tool_20.html' title='Using your website as an advertising tool - part 2/6'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://bp3.blogger.com/_NWmDCJLdxdc/RqBgmJl5GZI/AAAAAAAAACw/Zte_TkWGjns/s72-c/paid+ad+1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-6680543671217734722</id><published>2007-07-19T15:17:00.000+02:00</published><updated>2007-07-19T16:01:21.981+02:00</updated><title type='text'>Using your website as an advertising tool - Part 1/6</title><content type='html'>&lt;strong&gt;A website can be a powerful tool in your overall marketing offensive.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Unfortunately, especially in South Africa, a very large proportion of business owners have yet to catch on to the idea that, in a website that has been properly optimised for the search engines, they will have an invaluable online "marketer" working for them on a 24/7 basis on the world wide web - and opening up new business possibilities by tapping into a tremendous potential client pool.&lt;br /&gt;&lt;br /&gt;As a result of this lack of knowledge, websites are often seen, and treated, as the least important part of the marketing campaign of any given business. Literally, the stepchild of your business. Because you do not understand it, you do not spend time on it.&lt;br /&gt;&lt;br /&gt;They are not kept updated and are left, totally neglected, to "rot" in cyberspace.  So often you open websites and find that the info is sometimes years old! Outdated prices. Specials that ended months ago. Photographs taken 3 years ago, but in the meantime the guesthouse has been repainted or renovated. Faces of personnel that have left the company more than a year ago. The list just goes on.&lt;br /&gt;&lt;br /&gt;And THAT is the impression of YOUR business that people get when they visit the website! IF they can find it, but more on that later in this series.&lt;br /&gt;&lt;br /&gt;The general understanding is "I have a website - cool!!" Then it is forgotten about, notwithstanding changes to the business in the meantime.&lt;br /&gt;&lt;br /&gt;It is often a very sorry state of affairs.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;So, how do I market my website on the internet?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Business owners spend large amounts of money on websites. Of course, they do that on other forms of marketing as well - and often amounts that makes you short of breath, but for my purpose I will stick to the subject at hand, the good old internet.&lt;br /&gt;&lt;br /&gt;So, they spend tidy sums on their new website. Then they sit back and wait for the goldrush. Except that the goldrush never happens. Their pride and joy is not getting in new business!&lt;br /&gt;&lt;br /&gt;What they never realised, was that their pride and joy was still-born - a Dead Duck from day one.&lt;br /&gt;&lt;br /&gt;Then they usually reach a stage where one of two things happen - either they figure that this whole internet thingy is just so much blah blah, or that something MUST be horribly wrong!&lt;br /&gt;&lt;br /&gt;What they haven't yet realised is that they have joined the ranks of legions of website owners who have a website - a website that is but one of billions floating around on the internet &lt;strong&gt;totally unseen by the search engines.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;It is only normal that advertisements must be paid for!&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Then they call in the artillery. In the form of their webmasters. And all too often the advise is that they need to do Paid or Sponsored ads on the internet.  Yip, you pay for ads everywhere, right? Why should it be different on the World Wide Web?&lt;br /&gt;&lt;br /&gt;So they end up spending yet another small fortune on that much hyped pay ad - because they were told by that scourge of the business world - "someone who knows about these things" - that you need you need to get your website visible on the internet. And there is only one way of doing that - you pay for that top spot!&lt;br /&gt;&lt;br /&gt;Next time we will examine a couple of PAY options available to you....&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-6680543671217734722?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/6680543671217734722/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=6680543671217734722' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/6680543671217734722'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/6680543671217734722'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2007/07/using-your-website-as-advertising-tool.html' title='Using your website as an advertising tool - Part 1/6'/><author><name>Spikey</name><uri>http://www.blogger.com/profile/16680908335582798516</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='25' height='32' src='http://3.bp.blogspot.com/_NWmDCJLdxdc/SSQplmXKnrI/AAAAAAAAAmw/_R_cFoVBdCg/S220/2r.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-115700414737095674</id><published>2006-08-31T07:38:00.000+02:00</published><updated>2006-08-31T08:06:54.926+02:00</updated><title type='text'>Why Graphic Designers can kill your web business</title><content type='html'>Yes, it's true - graphic designers can kill your web business.&lt;br /&gt;&lt;br /&gt;Now, I can hear all graphic designers taking out long ropes and throwing the same over high beams.&lt;br /&gt;&lt;br /&gt;&lt;em&gt;Before the crowd turns into a mob, let's analyze this&lt;/em&gt;.&lt;br /&gt;&lt;br /&gt;Let me start by saying that no-one will be able to design a better looking website than a graphic designer - why? Because that's what they do, what they've been trained and taught to do.&lt;br /&gt;&lt;br /&gt;BUT - it's time that people start realizing that a&lt;strong&gt; website needs to be a functional, integral marketing tool,&lt;/strong&gt; part of your overall marketing strategy and plan &lt;strong&gt;and NOT JUST AN EXTENSION OF YOUR EGO.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;The moment you start looking at your website as an extension of your ego, is the moment you will start losing sales.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;WHEN IS A WEBSITE EFFECTIVE ?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;When it sells the product or service and not all of your own achievements in life. Really, if you want to sell a product, internet shoppers are not interested in who you are or what you have achieved thus far. They want to know the features and benefits of your product or service. &lt;br /&gt;&lt;br /&gt;Will they benefit from buying this - and do you believe enough in your product / service to offer a money back guarantee for instance.&lt;br /&gt;&lt;br /&gt;This is where it all goes wrong. People let graphic designers design a beautiful site for them, selling all of THEIR OWN good points and then totally missing the point. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;IS YOUR WEBSITE FUNCTIONAL ?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;This is really the only question. And it can be broken down as follows :-&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;1) Can surfers find your website when they do a search on the Search Engines?&lt;/strong&gt; And not a search for your domain name, a keyword or keyphrase search. For instance - if you have a guesthouse in Moscow, will your site be found when someone searches for "affordable luxury accommodation Moscow" ?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;2) Is your site surfer friendly ?&lt;/strong&gt; Is navigation easily found, is navigation easy to follow, is there a natural path through your site, leading the potential customer to the next step and towards the sale ?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;3) Is the layout of your site done correctly? &lt;/strong&gt;Do you know about the Golden Triangle and where 85% of searches look when opening a site?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;4) Did you capture your audience within 10 seconds?&lt;/strong&gt; Did you know that the majority of surfers click out of a website within 10 - 15 seconds. If you do not grab their attention within that time-frame, you have just dropped a sale.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;5) Do you know how search engine spiders crawl a site?&lt;/strong&gt; This is very important when designing a website. You need to know what to put in the coding of the site to ensure it is "search-engine-friendly."&lt;br /&gt;&lt;br /&gt;These are just a few of the major issues that 1000's of website owners realize after having a website for a couple of months. &lt;br /&gt;&lt;br /&gt;&lt;strong&gt;My argument is as follows :-&lt;/strong&gt; &lt;em&gt;if your graphic designer cannot or did not tell you these things when they designed your site, you have a 90% chance of having your web business killed by your graphic designer.&lt;/em&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;If you cannot give positive answers to the above questions, maybe now is the time to speak to a SEO expert.....&lt;/strong&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-115700414737095674?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.o5webdesign.com' title='Why Graphic Designers can kill your web business'/><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/115700414737095674/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=115700414737095674' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/115700414737095674'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/115700414737095674'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2006/08/why-graphic-designers-can-kill-your.html' title='Why Graphic Designers can kill your web business'/><author><name>dundels</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-115691851564892169</id><published>2006-08-30T08:12:00.000+02:00</published><updated>2006-08-30T08:15:15.660+02:00</updated><title type='text'>Search Engine Optimization</title><content type='html'>Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy?&lt;br /&gt;&lt;br /&gt;What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.&lt;br /&gt;&lt;br /&gt;Now you must clamour for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. &lt;br /&gt;&lt;br /&gt;To give you some perspective, Google alone indexes over 7 billion pages. &lt;br /&gt;&lt;br /&gt;Therefore, to survive means to grab people's attention and you do that by using good digital rhetorical skills.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-115691851564892169?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.o5webdesign.com/seo.html' title='Search Engine Optimization'/><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/115691851564892169/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=115691851564892169' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/115691851564892169'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/115691851564892169'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2006/08/search-engine-optimization.html' title='Search Engine Optimization'/><author><name>dundels</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-33326088.post-115649811138739692</id><published>2006-08-25T11:26:00.000+02:00</published><updated>2006-08-25T11:40:29.856+02:00</updated><title type='text'>The importance of tracking your website</title><content type='html'>How often do we not start an extremely nice marketing campaign and then never keep track of it?&lt;br /&gt; &lt;br /&gt;Money well spent?  Or is it the foolish ways of the uninformed ?&lt;br /&gt; &lt;br /&gt;However it may seem, it is very wise to keep track of where you spend your money and on what. There is an age old saying that goes "it is madness to keep on doing the same thing but expecting different results."  This is unfortunately what happens in everyday life and everyday business. A business owner will place an ad in 3 different newspapers or media, but never keep track of said campaigns.&lt;br /&gt; &lt;br /&gt;These campaigns will run for months and sometime even more, with the owner just paying the bills, but never really knowing if the ad was really an investment or not. The same goes true for your website. Treat it as a "hobby" and you can expect a hobby's results, but treat it as a major link in your marketing campaign and strategy and you WILL see drastically improving results in your sales. &lt;br /&gt; &lt;br /&gt;How then do you keep track? Well, the same way as you should with customers to you business...you ask these customers where hey heard about your business. If I get x hits per day on my website, but I do not know how they heard about me or where they came from, how will I be able to better that specific part of my marketing strategy?&lt;br /&gt; &lt;br /&gt;"How do I ask visitors to my site where they came from ?" - I can just see you frowning about this statement......The secret is :- a reliable tracker - note - not just a counter telling me how many visitors I have had, but a tracker giving details regarding which search engine/s they came from, which keywords were used in finding mysite, from which countries I got these visitors and more. Only after careful analysis of these statistics will I be able to set up the next smart move to ensure I place myself, my website and hence my business in a more suitable position for sales. This is really one of the key factors in determining your next move. &lt;br /&gt; &lt;br /&gt;We have added trackers to a couple of our customer's websites over the last few months with amazing results - we have been able to track visits to there sites down to the last detail and this has put us in a better position to advise customers of the next step. In some cases we changed some of the technical "meta tags" on the sites, in some cases we realized we had to change keywords as the original keywords we used for the site were not the ones attracting the visitors. All of this has enabled these clients of ours to get better rankings in the search engines and in most cases we have rankings in the first 10 in Google !!!!!&lt;br /&gt; &lt;br /&gt;But, it would not have been possible if we had not been able to gather these detailed statistics. &lt;br /&gt; &lt;br /&gt;Isn't it time you get your tracker today ?? Visit http://www.o5webdesign.com/services.html for more info re all our services.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33326088-115649811138739692?l=dc-engineoptimization.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.o5webdesign.com' title='The importance of tracking your website'/><link rel='replies' type='application/atom+xml' href='http://dc-engineoptimization.blogspot.com/feeds/115649811138739692/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=33326088&amp;postID=115649811138739692' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/115649811138739692'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/33326088/posts/default/115649811138739692'/><link rel='alternate' type='text/html' href='http://dc-engineoptimization.blogspot.com/2006/08/importance-of-tracking-your-website.html' title='The importance of tracking your website'/><author><name>dundels</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>
