Search Engine Optimization

Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy?

What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.

Now you must clamour for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web.

To give you some perspective, Google alone indexes over 7 billion pages.

Therefore, to survive means to grab people's attention and you do that by using good digital rhetorical skills.