Reason # 2
Want to increase the odds of listing faster in Google? Get a blog!
All the top search engines simply love sites with regular and original new content. This is exactly what a blog does, with the minimum amount of hassle and time. If you want to make content changes to your website via your webmaster, it usually takes a day or two, plus it costs you!
Now, it is obviously of the utmost importance to keep your website updated at all times – nothing reflects so negative on a business as a website that still shows specials of the previous year, or contact details and/or persons that have long since left the company or does NOT show your latest products or is simply outdated in general.
But on your blog you can add new content to compliment your website as regular as you like, and all it costs you is maybe 15 minutes to make a new blog entry.
And that is the bottom line - a blog adds new content on a regular basis.
NOTE – do ask your SEO specialist to assist you in ensuring the blog is also properly optimized.
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