Why is business blogging good for you? Part 1/3

Fact. If you look around on the internet nowadays, you will notice how blogging has become a staple part of many online businesses.

But there are still a lot of people - and in particular business owners - out there who are still trying to understand just why it would be to their advantage to have a blog for their business. Everybody is busy, so managing a blog will obviously take a bit of additional time. But why do you NEED a blog?

Firstly, what is a blog?

A blog is in essence an online journal that displays a series of posts in chronological order. Important is that these posts are written in a very plain, informal tone. Almost like having a conversation. No hidden advertising messages etc.

So let us say you have an accommodation establishment. Or you simpy sell some sort of gadget. Why on earth do you need a blog?!

Here are two important reasons for you to think about:

Reason #1 - People prefer to buy from people - not machines!

Reason #2 - Blogs are a great help to get you listed in Google much faster!

More on these two reasons next time.