Reason # 2
Want to increase the odds of listing faster in Google? Get a blog!
All the top search engines simply love sites with regular and original new content. This is exactly what a blog does, with the minimum amount of hassle and time. If you want to make content changes to your website via your webmaster, it usually takes a day or two, plus it costs you!
Now, it is obviously of the utmost importance to keep your website updated at all times – nothing reflects so negative on a business as a website that still shows specials of the previous year, or contact details and/or persons that have long since left the company or does NOT show your latest products or is simply outdated in general.
But on your blog you can add new content to compliment your website as regular as you like, and all it costs you is maybe 15 minutes to make a new blog entry.
And that is the bottom line - a blog adds new content on a regular basis.
NOTE – do ask your SEO specialist to assist you in ensuring the blog is also properly optimized.
Friday, September 14, 2007
Thursday, September 13, 2007
Why is business blogging good for you? Part 2/3
Reason # 1
People buy from people - Blogs add personality to your business
When you talk about impersonal marketing mediums, few compare to the internet. As a matter of interest, this is why we advise clients to include their photographs on their websites as well.
Any opportunity you can get to add some personality to your business will increase your sales!
Clever use of a blog to add another “voice” to your business wil help your customers get a better sense of the person or persons behind the business. Does this sound like something that will help you build stronger relationships with clients? You decide. Will that improve your sales? You decide!
The most important part here is not to use fancy business “lingo” – keep it conversational and personal.
Make your readers feel as if you are addressing them in person. Share personal stories and other information that may be useful about your business and/or industry. Involvement in community upliftment projects, sports sponsorships, in fact, any kind of sponsorship, etc.
Make it interesting for people to read - make them WANT to read it!
Keep your blog posts down to about 400 to 500 words max! Shorter is also good. Readers do not want to sit and spend hours reading your posts. They want to quickly scan it, hopefully learn something, and carry on with something else.
People buy from people - Blogs add personality to your business
When you talk about impersonal marketing mediums, few compare to the internet. As a matter of interest, this is why we advise clients to include their photographs on their websites as well.
Any opportunity you can get to add some personality to your business will increase your sales!
Clever use of a blog to add another “voice” to your business wil help your customers get a better sense of the person or persons behind the business. Does this sound like something that will help you build stronger relationships with clients? You decide. Will that improve your sales? You decide!
The most important part here is not to use fancy business “lingo” – keep it conversational and personal.
Make your readers feel as if you are addressing them in person. Share personal stories and other information that may be useful about your business and/or industry. Involvement in community upliftment projects, sports sponsorships, in fact, any kind of sponsorship, etc.
Make it interesting for people to read - make them WANT to read it!
Keep your blog posts down to about 400 to 500 words max! Shorter is also good. Readers do not want to sit and spend hours reading your posts. They want to quickly scan it, hopefully learn something, and carry on with something else.
Tuesday, September 11, 2007
Why is business blogging good for you? Part 1/3
Fact. If you look around on the internet nowadays, you will notice how blogging has become a staple part of many online businesses.
But there are still a lot of people - and in particular business owners - out there who are still trying to understand just why it would be to their advantage to have a blog for their business. Everybody is busy, so managing a blog will obviously take a bit of additional time. But why do you NEED a blog?
Firstly, what is a blog?
A blog is in essence an online journal that displays a series of posts in chronological order. Important is that these posts are written in a very plain, informal tone. Almost like having a conversation. No hidden advertising messages etc.
So let us say you have an accommodation establishment. Or you simpy sell some sort of gadget. Why on earth do you need a blog?!
Here are two important reasons for you to think about:
Reason #1 - People prefer to buy from people - not machines!
Reason #2 - Blogs are a great help to get you listed in Google much faster!
More on these two reasons next time.
But there are still a lot of people - and in particular business owners - out there who are still trying to understand just why it would be to their advantage to have a blog for their business. Everybody is busy, so managing a blog will obviously take a bit of additional time. But why do you NEED a blog?
Firstly, what is a blog?
A blog is in essence an online journal that displays a series of posts in chronological order. Important is that these posts are written in a very plain, informal tone. Almost like having a conversation. No hidden advertising messages etc.
So let us say you have an accommodation establishment. Or you simpy sell some sort of gadget. Why on earth do you need a blog?!
Here are two important reasons for you to think about:
Reason #1 - People prefer to buy from people - not machines!
Reason #2 - Blogs are a great help to get you listed in Google much faster!
More on these two reasons next time.
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